Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
MeUndies subscription boxes
The business of selling basics
MeUndies founder and CEO Jonathan Shokrian on the subscription-based brand.
 
virtual reality
How brands are responding to consumer sentiment
Accelerated strategies include focusing on VR, fulfillment and wellness.
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Family celebrating Easter
Average Easter Spending Expected to be Highest on Record
Consumers plan to spend an average of $179.70 this Easter, the highest figure on record
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Virtual show
Introducing NRF Retail Converge
NRF’s new virtual event offers the depth of a workshop within the breadth of a conference.
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large group of people are seen shopping on black friday
NRF Forecasts Retail Sales to Exceed $4.33T in 2021 as Vaccine Rollout Expands
NRF forecasts that retail sales will grow between 6.5 percent and 8.2 percent to more than $4.3 trillion in 2021
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Explore more trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.